Taylor Swift’s fashion choices often draw global attention, but one appearance from 2019 has recently sparked fresh interest in Indonesia. The pop star once wore clothing produced by a Balinese micro, small, and medium enterprise (MSME), highlighting the reach of local craftsmanship beyond national borders.
The detail resurfaced after the Indonesian Export Financing Agency (LPEI) shared the information on its social media channels.
According to the post, Swift wore a jumpsuit by the fashion label Rosa Bloom at the iHeart Radio red carpet in 2019. While the brand name on the label was international, the production took place in Bali.
The outfit was made by CV Casa Annie, a Bali-based production house known for its hand-embroidered and sequined designs.
Swift wore a short-sleeved, short-pants jumpsuit with full sequin detailing. The piece featured a soft gradient of blue and pink, combining a simple silhouette with detailed craftsmanship.
The revelation quickly caught public attention, particularly among Indonesian fans.
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CV Casa Annie: Local Craft with Global Reach
CV Casa Annie is based in West Denpasar, Bali. The business was founded in 2008 by Melia and her mother as a small family operation.
In 2016, it officially became a registered company. From the beginning, the focus was on hand embroidery carried out by local artisans.
As demand grew, the company expanded its range. Today, Casa Annie specialises in sequins, crochet, knitting, and hand embroidery. According to information shared on its social media platforms, the company does more than garment production.
Its services include fashion consulting, tailoring, wholesale and retail production, as well as online and offline fashion assistance.
Casa Annie’s client list extends well beyond Indonesia. In addition to Taylor Swift, its work has been worn by singer Jessie J and the Queen of Spain. The company has also successfully exported its products to several international markets.
An Indonesian Eximbank podcast revealed that Casa Annie initially focused only on hand-embroidered clothing. Over time, it expanded into producing full garments and sarongs. The company also actively employs local Balinese residents, including artisans from Singaraja.
What began with just two staff members has grown into a network of around 250 local artisans. Each piece reflects the skills of women and craftspeople who continue to work with superb techniques.
