Malang, East Java – In a move to showcase the rich coffee culture of Indonesia, Toko Kopi Tuku has extended its reach to one of the country’s most iconic tourist destinations: the slopes of Gunung Bromo. This initiative aims to introduce locals and visitors alike to the unique flavours and traditions of Indonesian coffee, further solidifying Toko Kopi Tuku’s position as a leader in the industry.
The Journey of Toko Kopi Tuku
Toko Kopi Tuku, which translates to “Tuku Coffee,” has its roots in Jakarta, where it first opened its doors in 2015. The initial goal was to introduce a simple yet authentic Indonesian coffee experience, showcasing that local coffee could rival international brands. The success of their flagship product, Kopi Susu Tetangga (Neighbor’s Coffee Milk), has been instrumental in their rise to fame. This blend has not only influenced the local coffee scene but has also earned the nickname “Tetangga Tuku” (Neighbor’s Tuku) among enthusiasts.
Toko Kopi Tuku has successfully expanded to various cities across Indonesia, including Malang in East Java. Their presence in Malang has been well-received, offering a cosy and unique atmosphere that makes customers feel at home. The brand’s commitment to innovation is evident in their collaborations with local producers, such as Adena Coffee and Pipiltin Cocoa, to create a diverse range of coffee and chocolate offerings.
International Recognition
Toko Kopi Tuku has also made significant strides internationally. In 2024, they opened their first pop-up cafe in Seoul, Korea, as part of their global expansion strategy. This move not only showcases their commitment to international markets but also highlights the growing demand for Indonesian coffee globally. The cafe in Seoul featured their signature Kopi Susu Gula Aren (Coffee with Palm Sugar), which was well-received by the Korean public, further solidifying Indonesia’s position as a major coffee exporter to Korea.
Bringing Indonesian Coffee to Gunung Bromo
@tigadewaadventure Kapan lagi dapet Kopi Gratis di Gunung 😂 #pendakiindonesia #tigadewaadventureindonesia #bromotenggersemeru ♬ Lowkey by Adnan Veron x Erga x Liquid Silva – Adnan Veron
In a recent video on TikTok taken by @tigadewaadventure , Toko Kopi Tuku has brought its unique coffee experience to the slopes of Gunung Bromo. This move leverages the natural beauty of the area and the rich coffee heritage of Desa Taji, which is known for producing some of Indonesia’s finest Arabica coffee since the Dutch colonial era. The event aims to not only promote local coffee but also highlight the cultural significance of coffee in Indonesian society.
Community Engagement
The event at Gunung Bromo was designed to engage the local community and tourists alike. Toko Kopi Tuku set up a cosy coffee station where visitors could enjoy a variety of local coffee blends, including their signature Kopi Susu Tetangga and Tetangga Blend. The event also featured local products such as gula aren (palm sugar), which has become a signature element of their coffee experience.
Toko Kopi Tuku’s expansion to Gunung Bromo is a testament to their dedication to promoting Indonesian coffee culture both domestically and internationally. By bringing their unique blends and traditions to one of Indonesia’s most iconic tourist destinations, they are not only enhancing the local experience but also contributing to the country’s rich cultural heritage. As Toko Kopi Tuku continues to innovate and expand, it remains a beacon for those seeking authentic and delicious Indonesian coffee experiences.
