Roemah Koffie and BAIC Indonesia have launched a joint Ramadan campaign and a new collection of Eid hampers for 2026.
The initiative was introduced during a collaboration event held at BAIC Tower in Gading Serpong.
Both brands are part of the JHL Group and used the event to present several programmes for Ramadan and Eid al-Fitr. The location is also being positioned as a central point connecting BAIC Indonesia’s headquarters with Roemah Koffie’s Educational Hub.
The campaign includes Ramadan dining programmes, Eid hamper collections, and a business preview from BAIC Indonesia that highlights customer-oriented initiatives.
Roemah Koffie Launches Ramadan Dining and Eid Hamper Collection
Roemah Koffie introduced its Ramadan programme titled “Iftar at Roemah Koffie”, featuring a menu inspired by Indonesian home-style cuisine.
The dishes were curated by Roemah Koffie Indonesia’s Executive Chef, Chef Iwan Gunardi. The menu highlights traditional flavours presented with a contemporary approach.
Chef Iwan explained the concept behind the dishes.
“Ramadan is a time to return to our cultural roots. Through dishes like Oseng Soto Betawi and Nasi Kecombrang, we present the authentic taste of ‘home’ with a modern twist. We ensure that each spice evokes memories of Indonesian cuisine,” he said.
The iftar menu is available as two set menu options priced at IDR 148,000++ per set. Special pricing is also offered for bulk orders.
The Ramadan promotion runs across all Roemah Koffie outlets from 19 February to 20 March 2026. The same menu packages can later be booked for Halal Bihalal gatherings until the end of March.
Alongside the dining programme, Roemah Koffie also launched its Eid al-Fitr Hampers 2026 collection under the theme “Exploring the World Through Indonesian Coffee.”
The hampers feature selected “Anak Daro” coffee beans from Kerinci, highlighting Indonesian coffee heritage.
Two main hamper options are available.
The Signature Heart Set, priced at IDR 789,000, is created in collaboration with Ghea Resort by Ghea Panggabean. The hamper includes the Signature Banana Cake made with Wijsman butter and a Massimo scarf designed by Ghea Panggabean.
The second option, the Messenger of Love Set, is priced at IDR 1,499,000. This hamper features 500 grams of Anak Daro coffee beans packaged in an exclusive gold tin, along with a limited-edition stamp and book set created in collaboration with Pos Indonesia.
Denis Surya, Marketing Communications Manager of Roemah Koffie Indonesia, said the programme reflects the strength of collaboration within the company’s ecosystem.
“This synergy demonstrates the strength of our ecosystem. BAIC car owners now enjoy special privileges as part of Kerabat Roemah. The presence of the Educational Hub at BAIC Tower demonstrates our commitment to elevating the Indonesian coffee industry, in line with our massive expansion in various strategic locations such as Agora, Bekasi, Bintaro, Blok M, and other key locations in Indonesia,” he said.
BAIC Indonesia Highlights Customer Experience and Mobility
During the same event, BAIC Indonesia also presented its Business Preview 2026, outlining several initiatives designed to enhance customer convenience.
One of the highlights is a collaboration with Roemah Koffie that offers an exclusive benefit for new customers.
Every purchaser of a BAIC vehicle will receive a Special Edition Portable Espresso Maker from Roemah Koffie.
The portable machine is designed for mobility and can operate using either ground coffee or capsules. The device allows drivers to prepare espresso while travelling, supporting BAIC owners who spend significant time on the road.
The collaboration reflects a broader effort by both brands to integrate lifestyle experiences with mobility and hospitality services.
Roemah Koffie’s presence at BAIC Tower is also intended to strengthen its role as an Educational Hub for Indonesian coffee, bringing together training, coffee education, and product development in one location.
