Roemah Koffie has launched Massimo Freddo, a new coffee beverage series, marking the company’s first major release of 2026. The series combines Indonesian coffee beans with Freddo, a traditional Greek cold coffee preparation.
The launch was carried out in collaboration with fashion brand Ghea Resort by Amanda Janna. Through a bundling concept, consumers can purchase the beverage alongside an exclusive scarf designed by Ghea Resort. The collaboration brings together coffee and fashion elements in a single offering.
According to Roemah Koffie, the initiative reflects its ongoing focus on innovation while maintaining a connection to Indonesian identity. The product is available across all Roemah Koffie outlets and selected online platforms for a limited campaign period.
CSR Programme Focused on Sumatran Coffee Farmers
The launch of Massimo Freddo forms part of Roemah Koffie’s Corporate Social Responsibility (CSR) programme. The campaign aims to support the recovery of coffee farmers in Sumatra who were affected by natural disasters. It continues the company’s previous Cup for Purpose initiative.
Under the Massimo Freddo campaign, Roemah Koffie has increased its contribution to IDR 30,000 for every Massimo Freddo sold. This marks an increase from the IDR 15,000 contribution previously applied under the Cup for Purpose programme through purchases of Cocco Koffie and other selected products.
The Massimo Freddo CSR campaign is scheduled to run for three months, from 28 January 2026 until the end of April 2026. During this period, funds collected through sales will be directed towards programmes supporting the recovery and sustainability of Sumatran coffee farmers.
Massimo Freddo: A New Coffee with Culture and Purpose
Massimo Freddo is available in three flavours. Aren offers a balanced sweetness, Orange brings a fresh citrus note, and Coconut delivers a light tropical finish. The drinks can be purchased individually or as part of a bundle that includes the exclusive Ghea Resort scarf.
Each purchase of Massimo Freddo comes bundled with a scarf created through a collaboration between Roemah Koffie and Ghea Resort, priced at Rp189,000++. The package is available both offline at all Roemah Koffie outlets and online via delivery platforms such as GrabFood and GoFood. Customers can also redeem the product using points through the My JHL loyalty programme.
With this launch, Roemah Koffie shows how a cup of coffee can connect taste, culture, and purpose in one experience.
