New Balance x atmos Pink Releases Sneaker Inspired by Lombok’s Pink Beach

Welcoming the arrival of spring and summer, atmos Pink has collaborated with New Balance to unveil their latest sneaker. The summer-inspired New Balance 740, named Pink Vacation, is set to make a stylish statement.

With its iconic silhouette, this sneaker features a vibrant pink hue complemented by silver accents. The insole is aesthetically designed with a stunning sunset print over the beach. The atmos Pink x New Balance 740 Pink Vacation is scheduled for release on 29th March, retailing at 16,500 JPY, approximately IDR 1.8 million.

Summer is synonymous with holidays and beaches, which inspired Pink Vacation. More specifically, a breathtaking beach in Indonesia captivated the designer’s attention and became the muse for Pink Vacation.

Can you guess which beach? That’s right! According to Hypebeast, Pink Vacation draws inspiration from the Pink Beach in Lombok, West Nusa Tenggara, Indonesia. The choice of pink tones beautifully reflects the mesmerising panorama and natural colour of the sand found on Pink Beach.

Even more excitingly, atmos Pink and New Balance offer customers the opportunity to add a personal touch with an optional pair of satin ribbon shoelaces in a deep pink shade. More charming and dreamy, don’t you think?

Inspired by the breathtaking shores of Indonesia’s Pink Beach, the sneaker showcases a harmonious blend of pink hues that echo the natural beauty of the sand. The upper is crafted from breathable bubblegum pink mesh, enhanced with metallic silver overlays for a sleek and refined aesthetic.

A bold, deep pink New Balance “N” logo creates a striking contrast, while the insole features a custom-printed sunset design, capturing the serene essence of Pink Beach. For added versatility, the pair also comes with an extra ribbon-style shoelace, allowing for customisable styling options.

World’s 10 Best Beaches 2024: Lombok’s Pink Beach Makes the List

Each year, The World’s 50 Best Beaches website invites professional travellers to nominate and rank the best beaches across the globe.

Beyond mere nominations, the selection process considers eight key criteria, including unique characteristics, visitor accessibility, sea conditions and tranquillity, the presence of wildlife, the natural environment, untouched or hidden gem status, business activities, and the overall beauty of the landscape.

Interestingly, one of Indonesia’s most stunning beaches, Pink Beach in Lombok, West Nusa Tenggara (NTB), has secured a place on this prestigious list.

Here is the list of the world’s 10 best beaches according to The World’s 50 Best Beaches:

1. Trunk Bay, Virgin Islands, United States
2. Cala Mariolu, Italy
3. Meads Bay, Anguilla
4. Entalula Beach, Philippines
5. Voutoumi Beach, Greece
6. Turquoise Bay, Australia
7. Pink Beach, Indonesia
8. Anse Georgette, Seychelles
9. Green Lagoon, French Polynesia
10. Horse Shoe Island, Myanmar

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