Bali has long been a favourite destination for international visitors who are drawn not only to its beaches, temples, and tropical lifestyle but also to its distinctive fashion scene.
For many tourists, a trip to the island is not complete without exploring a Bali clothing store or boutique to find garments that embody both comfort and cultural expression. And hey, you can also buy it as a gift!
Bali Clothing Store: Fashion and Lifestyle Shopping Across the Island
From casual resort wear suitable for a stroll in Seminyak or Canggu to traditional attire such as kebaya and endek, clothing in Bali represents a blend of heritage and modernity.
While clothing often serves as a daily necessity, it also becomes a meaningful souvenir for those wishing to take a piece of Bali home. The island’s boutiques, shops, and markets offer an extensive range of products, from high-quality dresses and swimwear to Muslim clothing and minimalist lifestyle brands.
Top Bali Clothing Store & Fashion Brands in Bali, Indonesia
Many Bali clothing store combine global fashion trends with local craftsmanship. Designs often feature breathable fabrics such as linen and cotton, alongside ethnic patterns that draw on Balinese traditions. Shopping in Bali provides not only the opportunity to purchase well-made clothing but also to support local artisans and independent designers who have shaped the island’s growing fashion industry.
The following are some notable boutiques and shops that have become part of Bali’s diverse retail landscape:
Paulina Katarina
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Founded in 2011 by sisters Surya and Ratna, Paulina Katarina began as a small project without a business plan. Initially considered a Balinese label with a strong resort-wear collection, the brand has since grown into a name that resonates in both Bali and cosmopolitan cities.
Over the past decade, the label has expanded with an online store, participation in fashion weeks, pop-up bazaars, and features in national media. The brand name itself is derived from their middle names, which also belonged to their German great-grandmothers, Paulina and Katarina.
Address:
Seminyak (Toko Flagship): Jl. Kayu Aya Oberoi, Seminyak.
Ubud: Jl. Monkey Forest.
Canggu: Jl. Batu Bolong Gang Nyepi.
Pecatu (Uluwatu): Jl. Labuansait no 10.
Olenka the Label
Olenka is a local Bali swimwear brand founded in 2011 and based. Its creative director, Dewi Wangsa, describes the brand’s ethos as “made in Bali with love,” reflecting dedication in every design. Known for elegant and functional pieces, Olenka uses Italian fabrics with UV 50+ protection, quick-dry technology, and chlorine resistance.
The brand offers bikini tops and bottoms starting at IDR 350,000, while one-piece swimsuits are priced at around IDR 1,690,000. Olenka also sells casual dresses, maxi skirts, shirts, and accessories. The store is located in Seminyak, a hub of Bali’s fashion and lifestyle scene.
Address: Jalan Kayu Aya, Denpasar, Bali, 80361, Indonesia
Modis Fashion Bali
Located at Jl. Tukad Barito Timur No.32 in Denpasar, Modis Fashion Bali offers clothing for children, teenagers, and adults. With a spacious layout, convenient parking, and attentive staff, it has become a practical choice for families.
Sabbtha
Specialising in bags and accessories, Sabbtha presents a collection dominated by ethnic influences with a refined finish. Its products carry both traditional and luxurious touches. Sabbtha is situated at Jalan Raya Seminyak No.97.
Simple Store Bali
Simple Store Bali sells collections from Hungry & Co., a local Balinese brand. Known for its up-to-date and high-quality garments, the store is strategically located at Jl. Pulau Misol No.20a, Denpasar.
Bhumimi Kebaya
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Located at Jl. Tukad Batanghari No.8, Denpasar, Bhumimi Kebaya is known for its clean and spacious shopping environment. It offers a broad selection of kebaya and other garments, suitable for both men and women.
LEEAH Boutique
For those who prefer minimalist designs, LEEAH Boutique in Pecatu, near Kuta Selatan, focuses on monochrome tones and simple cuts. Though the collection is not extensive, the boutique is recognised for its high-quality fabrics and curated designs.
Asmara Butik
Established in 1991, Asmara Butik has become a recognised boutique with branches in Ubud, Seminyak, Canggu, and Pererenan. Its collections range from casual wear to dresses and jumpsuits, catering to tourists and residents alike.
Supermoda.id
Since 2008, Super Moda has been a well-known boutique in Denpasar, offering a wide range of clothing collections with consistent quality.
Aiswarya Endek Bali
Aiswarya Endek Bali provides fabrics, bags, and kebaya alongside ready-to-wear items. Located at Jl. Tukad Barito Timur No.88A, the store is popular for its friendly service and broad product range.
Butik Srikandi
Specialising in Muslim clothing, Butik Srikandi in Denpasar sells garments for men, women, and children, as well as prayer accessories and souvenirs.
AR Butik
Located in Seminyak, AR Butik is a Bali Clothing store that offers skirts, crop tops, shorts, and dresses, catering to those seeking casual and stylish pieces.
By The Sea
By The Sea draws inspiration from nautical stripes and tropical motifs. Its collection includes dresses, beachwear, and accessories such as espadrilles and canvas totes. With products for both adults and children, the brand reflects a relaxed lifestyle suitable for Bali’s beaches and resorts.
Address:
Seminyak: Jl. Oberoi No. 20c, Seminyak, Kuta, Bali 80361
Nusa Dua: lot 4, Jl. Raya Nusa Dua Selatan, Benoa, Kuta Selatan, Badung, Bali
Other locations may be in resorts like Alila Uluwatu, Jumeirah Bali, and Renaissance Uluwatu.
Bali Fashion: Clothing Trends in Bali
Recent fashion in Bali highlights casual yet chic resort wear. Loose dresses, kaftans, and tropical-patterned shirts dominate the racks, with linen remaining a staple.
Many boutiques also embrace sustainable practices, offering eco-friendly fabrics and minimalist designs. This balance of practicality and style makes Bali’s fashion appealing for tourists and residents in areas such as Seminyak, Kuta, Ubud, and Canggu.
Bali Outfit Ideas
- Beachwear: Maxi dress with a wide-brimmed hat and sandals.
- City stroll: Tropical linen shirt paired with shorts.
- Temple visits: Kebaya or a modest long dress with a shawl.
- Dinner outings: Flowing pastel dress with subtle jewellery.
