Home » What’s Trending on Google Indonesia in 2024: From Labubu to Bobby Kertanegara

What’s Trending on Google Indonesia in 2024: From Labubu to Bobby Kertanegara

Imelda R
09:34, 16 Dec 2024

Google Indonesia has once again released their annual report on what’s trending and catching the attention of Indonesians during 2024.

Through the “Year in Search 2024” and “A Year on YouTube” reports, the search engine giant provides an interesting overview of what interests the public.

According to Google Indonesia, search trends for movies, television shows, and music this year show that Indonesia’s entertainment scene is characterised by enthusiasm for local works.

To illustrate, seven of the top 10 searches in the Song Lyrics and Movie/Serial categories on Google Search feature Indonesian songs and titles.

View this post on Instagram

A post shared by Google Indonesia (@googleindonesia)

“We see Indonesia is increasingly loving local, Indonesia is increasingly creative to introduce Indonesian culture to others at home and also abroad,” said Google Indonesia Communications Manager Feliciana Wienathan at the Top Trending Searches Google 2024 event in Jakarta, as quoted from Antara.

In addition, this year Google Search also witnessed the curiosity of Indonesians. Searches such as “What is golput” and “Why did Indonesia qualify for the Asian Cup?” reflect interest in social issues and sports.

Interestingly, many Indonesians conducted searches with the keywords “Bobby Kertanegara whose cat”, “What does khodam mean”, and “Why do we feel pain?”

On the other hand, pop culture also dominated by search trends related to terms such as “red flag” and “mewing”.

Bobby Kertanegara becomes the most searched figure in Google Indonesia

Lihat postingan ini di Instagram

Sebuah kiriman dibagikan oleh Bobby Kertanegara (@bobbykertanegara)

Google Indonesia awarded Bobby Kertanegara, a cat with black and white fur, the Top Trending Searches 2024 for the “Who” category. This award makes Bobby Kertanegara one of Google’s most trending figures throughout 2024.

Bobby Kertanegara also received the award directly, as uploaded to Bobby Kartanegara’s Instagram account. “Alhamdulillah … The keyword ‘Bobby Kertanegara who’ became one of the top trending searches for the ‘Who’ category on Google in Indonesia throughout 2024!” wrote the caption of Bobby Kertanegara’s Instagram upload.

On this occasion, Bobby Kertanegara, who was present with a stroller, did not forget to take pictures with Google Indonesia officials. In addition, Bobby Kertanegara also took a photo with the trophy he got from the Google award.

Find this article helpful? Check out our other articles from Social Expat:

SEO Writer

Imelda is a content writer specializing in viral news and Indonesian culture. Her work revolves around researching and analyzing current events, social media trends, and popular culture.

Articles From The Author »

Dreamgirls The Musical Jakarta: A Powerful Story of Ambition, Sisterhood, and Music

Glitz Production is set to present the hit Broadway show Dreamgirls The Musical at Glitz Inclusive, Kuningan City, from 27 November to 7 December. The show celebrates the voices and stories of women in the performing arts. SocialExpat is among the lucky ones to attend the premiere on 27 November 2025. A Modern and Inclusive […]

Jakarta Named World’s Most Populous City in UN’s 2025 Report, Surpassing New Delhi and Tokyo

Jakarta has been named the world’s most populous city, according to the United Nations Department of Economic and Social Affairs in its latest report released on 23 November 2025. The report, World Urbanization Prospects 2025: Summary of Results, states that the Indonesian capital now has 41.9 million residents. The UN notes that rapid urbanisation has […]

Indonesia and South Africa Implement Visa-Free Travel to Strengthen Bilateral Ties

Indonesia and South Africa have formally agreed to implement a reciprocal visa-free policy for their citizens. Vice President Gibran Rakabuming Raka confirmed the announcement during the Indonesia–Africa CEO Forum at the Saxon Hotel in Johannesburg on Friday, 21 November 2025. Gibran was in South Africa to attend the G20 Summit on behalf of President Prabowo […]

Deadly Floods in North Sumatra: Casualties Rise as Landslides Spread Across the Province

The Meteorology, Climatology and Geophysics Agency (BMKG) reports that the extreme weather affecting several regions of North Sumatra over the past week is linked to Tropical Cyclone Senyar. Head of BMKG Region I, Hendro Nugroho, stated that Senyar originated from tropical cyclone seed 95B which developed in the Malacca Strait on 21 November 2025. “Over […]