The world of fashion is blooming once again as Social Garden teams up with Noir Sur Blanc for a collaboration. The collaboration celebrates nature, craftsmanship, and timeless design.
Their latest collection, “Fleur au Jardin,” which translates from French as “Flower in the Garden,” is set to launch both online and offline on 10 November 2025, offering a refreshing take on knitwear that feels effortlessly refined.
The pre-launch event took place at Social Garden, a subsidiary of the Ismaya Group. Influencers and media representatives were invited to attend a mini fashion show featuring the latest collection.
Rooted in the philosophy of “your everyday comfort, naturally refined,” the collection embodies the perfect harmony between form and nature. Each piece is thoughtfully crafted to evoke the calm and simplicity of the natural world, where organic textures meet human artistry.
As the campaign beautifully puts it, “Knitted from the earth, shaped by hands.”
Fleur au Jardin Collection
Fleur au Jardin features a range of knitted garments designed for both men and women, blending function and sophistication in equal measure.
From classic cardigans to lightweight knitted shirts, the pieces come in earthy, neutral tones that reflect the understated beauty of the outdoors.
The silhouettes are timeless, versatile, and comfortable, ideal for modern individuals who seek style without compromising on ease. Whether layered for a cool evening or worn casually for a relaxed day out, every item carries a quiet sense of confidence.
Behind this collaboration is Noir Sur Blanc, a Jakarta-based knitting export factory that has supplied high-quality knitwear to European markets, including Denmark and France.
Known for its meticulous attention to detail, the brand has evolved from a production-focused manufacturer into a label with its own distinct identity.
Through its in-house designs, Noir Sur Blanc explores new patterns, textures, and motifs from classic knits to experimental creations such as its signature Flora icon.
