socialexpat Best Local Skincare Brands You Have To Try cover

Best Local Skincare Brands You Have To Try

Share:

Best Local Skincare Brands You Have To Try — Looking for local skincare brands to keep your face healthy and glowing? Indonesia has some of the greatest skincare brands that are sub-par to international brands. Additionally, these brands are more affordable so you’ll save more by buying from these brands!

Without further ado, here are some best local skincare brands recommended by us.

socialexpat Best Local Skincare Brands You Have To Try somethinc instagram
Picture from Somethinc via Instagram

Somethinc

One of the most sought-after skincare brands in Indonesia is Somethinc. Their products are known to have an international standard. Right now, they also provide several make-up lines but they first started with a different array of skincare for most of your needs. Some of their best-sellers are their serum with Niacinamide 10% and Moisture Beet Serum, Low pH Gentle Jelly Cleanser, Level 1% Encapsulated Retinol, CRIOUSLY 24K GOLD, and others. They’re known to collaborate with several international artists such as Kpop actress Han SoHee, and Kpop group NCT Dream.

N’Pure

N’Pure is another local skincare brand known for its cute and affordable skincare products. They have almost everything for any skin concerns that you have. They are known for their products made from Centella Asiatica which, most of their ingredients are naturally handpicked by the local farmers. Some of their best-sellers are the NPURE Centella Asiatica Face Toner, Cica Beat The Sun SPF 50 PA ++++, Cica Chocomint Clay Mask.

socialexpat Best Local Skincare Brands You Have To Try the bath box instagram
Picture by The Bath Box via Instagram

The Bath Box

Yes, as the name of the brand states, most of their products are leaning closer to body and hair care. But their skincare products are also great with a different array of serums that are able to combat any skin problems. Some of their best-sellers are the Brassica serum, Peptide Probiotic, Rose Drop renewal face oil, and their exfoliating facial toner, Kombucha.

Whitelab

Whitelab has claimed to be “not your ordinary skincare.” Most of their products are packaged in a simple white and black that gives you an elegant and simple look. Their products are made with natural ingredients that are suited for any skin problems you may have living in Indonesia. Some of their best-sellers are their Brightening Face Serum – Niacinamide 10%, Mugwort Pore Clarifying Face Treatment, and their Brightening Face Series. They also have several collaborations with international brands and artists such as the lazy egg Gudetama and K-pop star EXO Sehun.

socialexpat Best Local Skincare Brands You Have To Try wardah instagram
Picture by Wardah via Instagram

Wardah

Who is not familiar with this brand? Not only do they have several skincare products at an affordable price but also there’s make-up, body and hair care too. But for this, we’re going to delve briefly into their skincare instead. Wardah is one of the most popular brands by Paragon Technology in Indonesia. Some of their most popular skincare series is the Renew You for anti-aging, White Secret for brightening, AcneDerm for acne problems, and C Defense to protect your skin from free radicals.

Avoskin

Another star among Indonesian skincare brands is Avoskin. Its Perfect Hydrating Treatment Essence was loved by locals. Not only that but their Miraculous Retinol Ampoule and Toner series are also one of the famous skincare products for anti-aging treatment. Their Your Skin Bae series offers different toners, serums, and moisturizers for any skin problem such as dull skin, acne-prone skin, dry skin, and others. They are also known to collab with some international artists such as Park Hyung Sik.

Lacoco

Lacoco is known for its different varieties of skin and body care. Their products are cruelty-free and made out of natural ingredients. They’re first known for their Watermelon Glow Mask which has been proven to brighten people’s faces after use. Most of their products are praised by beauty influencers and locals alike. Some of their best sellers’ products also include the Dark Spot Essence, Intensive Treatment Eye Serum, and Charcoal Mask.

Scarlett Whitening

Scarlett Whitening has become widely known for its body care and brightening products.
The brand has expanded its product portfolio to include facial skincare products targeting hydration, brightening, and skin barrier support.

Popular Products

  • Brightly Ever After Serum
  • Acne Serum
  • Glowtening Moisturiser

Emina

Emina is a sister brand of Wardah that targets teenagers and young adults.
Its skincare range is designed to be simple, gentle, and easy to incorporate into a daily routine.

Popular Products

  • Bright Stuff Series
  • Ms Pimple Collection
  • Sun Battle Sunscreen

Azarine

Azarine has gained significant popularity thanks to its sunscreen range, which is specifically designed for tropical climates. The brand offers a broad selection of skincare products, many of which are halal certified and BPOM registered.

Popular Products

  • Hydrasoothe Sunscreen Gel
  • Acne Spot Gel
  • Oil-Free Brightening Daily Moisturiser

How to Choose the Right Local Skincare Products

Selecting skincare products should be based on your individual skin needs rather than trends alone.

Identify Your Skin Type

Determine whether your skin is:

  • Oily
  • Dry
  • Combination
  • Sensitive
  • Acne-prone

Understanding your skin type can help narrow down suitable product options.

That’s the list of some Indonesian skincare brands that most locals trust and have used. You can purchase some of these products in either grocery store, pharmacy, or their online stores at several e-commerce apps such as Shopee, Lazada or Tokopedia. Do you have a favorite Indonesian skincare brands? Make sure to share this article in your social media to your friends and family!

People Also Ask (PAA)

1. What is the best local skincare brand in Indonesia?

Popular local skincare brands include Wardah, Somethinc, Avoskin, Azarine, NPure, and Sariayu, depending on your skin concerns and budget.

2. How can I check whether a skincare product is BPOM registered?

You can verify a product through the official BPOM database by searching its registration number or product name.

3. Are halal-certified skincare products better?

Halal certification does not necessarily indicate higher effectiveness, but it ensures compliance with halal standards regarding ingredients and production processes.

4. Which local skincare brand is best for acne-prone skin?

Somethinc, NPure, Avoskin, Azarine, and Wardah offer products specifically formulated for acne-prone skin.

Find this article helpful? Check out our other articles from Social Expat for more Health & Wellness!

Related News

The opening parade of the 2026 Bali Arts Festival (Pesta Kesenian Bali/PKB) was filled with colourful performances, traditional costumes and cultural pride. Yet among the thousands of artists taking part, a small group from Badung Regency captured the attention of spectators for a different reason. Four artists with disabilities joined the grand procession on Saturday, […]

The Jakarta International Stadium (JIS) Commuter Line Station officially began operations on Monday, 22 June 2026, providing direct rail access to the stadium area and strengthening public transport connectivity in North Jakarta. Located on the Jakarta Kota–Tanjung Priok Commuter Line, also known as the Pink Line, the station sits between Ancol and Tanjung Priok stations. […]

From July to August, the skies of Bali become alive with colour and movement as kite season begins. This period, supported by consistent seasonal winds, transforms Bali’s blue skies into a canvas for traditional kites that are both artistic and symbolic. Unlike recreational kites in many other countries, this kites are deeply embedded in local […]

Things to Do in Lake Toba, Indonesia: Explore Nature and Culture Of course, you’ve heard of the beauty of Lake Toba in North Sumatra, a destination that has attracted not only local but also international tourists for decades. However, alarming news has recently emerged: Lake Toba’s Geopark status is under threat of revocation by UNESCO. […]

Indonesia Guide

Just For Fun

Write For Us

Exclusive Promotions

Event Gallery