Best Local Skincare Brands You Have To Try — Looking for local skincare brands to keep your face healthy and glowing? Indonesia has some of the greatest skincare brands that are sub-par to international brands. Additionally, these brands are more affordable so you’ll save more by buying from these brands!
Without further ado, here are some best local skincare brands recommended by us.

Somethinc
One of the most sought-after skincare brands in Indonesia is Somethinc. Their products are known to have an international standard. Right now, they also provide several make-up lines but they first started with a different array of skincare for most of your needs. Some of their best-sellers are their serum with Niacinamide 10% and Moisture Beet Serum, Low pH Gentle Jelly Cleanser, Level 1% Encapsulated Retinol, CRIOUSLY 24K GOLD, and others. They’re known to collaborate with several international artists such as Kpop actress Han SoHee, and Kpop group NCT Dream.
N’Pure
N’Pure is another local skincare brand known for its cute and affordable skincare products. They have almost everything for any skin concerns that you have. They are known for their products made from Centella Asiatica which, most of their ingredients are naturally handpicked by the local farmers. Some of their best-sellers are the NPURE Centella Asiatica Face Toner, Cica Beat The Sun SPF 50 PA ++++, Cica Chocomint Clay Mask.

The Bath Box
Yes, as the name of the brand states, most of their products are leaning closer to body and hair care. But their skincare products are also great with a different array of serums that are able to combat any skin problems. Some of their best-sellers are the Brassica serum, Peptide Probiotic, Rose Drop renewal face oil, and their exfoliating facial toner, Kombucha.
Whitelab
Whitelab has claimed to be “not your ordinary skincare.” Most of their products are packaged in a simple white and black that gives you an elegant and simple look. Their products are made with natural ingredients that are suited for any skin problems you may have living in Indonesia. Some of their best-sellers are their Brightening Face Serum – Niacinamide 10%, Mugwort Pore Clarifying Face Treatment, and their Brightening Face Series. They also have several collaborations with international brands and artists such as the lazy egg Gudetama and K-pop star EXO Sehun.

Wardah
Who is not familiar with this brand? Not only do they have several skincare products at an affordable price but also there’s make-up, body and hair care too. But for this, we’re going to delve briefly into their skincare instead. Wardah is one of the most popular brands by Paragon Technology in Indonesia. Some of their most popular skincare series is the Renew You for anti-aging, White Secret for brightening, AcneDerm for acne problems, and C Defense to protect your skin from free radicals.
Avoskin
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Another star among Indonesian skincare brands is Avoskin. Its Perfect Hydrating Treatment Essence was loved by locals. Not only that but their Miraculous Retinol Ampoule and Toner series are also one of the famous skincare products for anti-aging treatment. Their Your Skin Bae series offers different toners, serums, and moisturizers for any skin problem such as dull skin, acne-prone skin, dry skin, and others. They are also known to collab with some international artists such as Park Hyung Sik.
Lacoco
Lacoco is known for its different varieties of skin and body care. Their products are cruelty-free and made out of natural ingredients. They’re first known for their Watermelon Glow Mask which has been proven to brighten people’s faces after use. Most of their products are praised by beauty influencers and locals alike. Some of their best sellers’ products also include the Dark Spot Essence, Intensive Treatment Eye Serum, and Charcoal Mask.
Scarlett Whitening
Scarlett Whitening has become widely known for its body care and brightening products.
The brand has expanded its product portfolio to include facial skincare products targeting hydration, brightening, and skin barrier support.
Popular Products
- Brightly Ever After Serum
- Acne Serum
- Glowtening Moisturiser
Emina
Emina is a sister brand of Wardah that targets teenagers and young adults.
Its skincare range is designed to be simple, gentle, and easy to incorporate into a daily routine.
Popular Products
- Bright Stuff Series
- Ms Pimple Collection
- Sun Battle Sunscreen
Azarine
Azarine has gained significant popularity thanks to its sunscreen range, which is specifically designed for tropical climates. The brand offers a broad selection of skincare products, many of which are halal certified and BPOM registered.
Popular Products
- Hydrasoothe Sunscreen Gel
- Acne Spot Gel
- Oil-Free Brightening Daily Moisturiser
How to Choose the Right Local Skincare Products
Selecting skincare products should be based on your individual skin needs rather than trends alone.
Identify Your Skin Type
Determine whether your skin is:
- Oily
- Dry
- Combination
- Sensitive
- Acne-prone
Understanding your skin type can help narrow down suitable product options.
That’s the list of some Indonesian skincare brands that most locals trust and have used. You can purchase some of these products in either grocery store, pharmacy, or their online stores at several e-commerce apps such as Shopee, Lazada or Tokopedia. Do you have a favorite Indonesian skincare brands? Make sure to share this article in your social media to your friends and family!
People Also Ask (PAA)
1. What is the best local skincare brand in Indonesia?
Popular local skincare brands include Wardah, Somethinc, Avoskin, Azarine, NPure, and Sariayu, depending on your skin concerns and budget.
2. How can I check whether a skincare product is BPOM registered?
You can verify a product through the official BPOM database by searching its registration number or product name.
3. Are halal-certified skincare products better?
Halal certification does not necessarily indicate higher effectiveness, but it ensures compliance with halal standards regarding ingredients and production processes.
4. Which local skincare brand is best for acne-prone skin?
Somethinc, NPure, Avoskin, Azarine, and Wardah offer products specifically formulated for acne-prone skin.