The Ministry of Tourism aims to welcome 1.5 million Chinese tourists to Bali in 2024. From 2023 data, it is projected that 707,000 Chinese tourists will visit Bali. To facilitate this goal, Ngurah Rai Airport has partnered with 13 airlines to offer direct routes from China to Indonesia.
Director of Regional Tourism Marketing I at the Ministry of Tourism and Creative Economy, Wisnu Sindhutrisno, disclosed that the current seat capacity amounts to 1.1 million. Additionally, he noted that Chinese tourists typically stay in Bali for 5-7 days, with 65% of visitors falling within the millennial demographic, while the remainder comprises individuals over 40 years old.
View this post on Instagram
Not only Indonesia, but several other tourist destinations in Southeast Asia, such as Thailand and Vietnam, are also aiming for a significant influx of Chinese tourists in 2023. Thailand welcomed 3.5 million tourists, while Vietnam saw 1.7 million visitors.
In 2024, Thailand is setting its sights even higher, targeting 8 million Chinese tourists, and plans to introduce visa exemptions for tourists from China. The Ministry of Tourism and Creative Economy observes a new travel trend among Chinese tourists, with 65% being young individuals who prefer longer tours and enjoy adventure, nature, and cultural activities.
“The Ministry of Tourism and Creative Economy prioritizes equality,” stated Wisnu Sindhutrisno, Director of Regional Tourism Marketing I at the Ministry of Tourism and Creative Economy. “That’s why all promotional initiatives targeting China this year include highlighting tourist villages, homestays, and community-centric destinations.”
In addition to these efforts, the ministry plans to participate in various exhibitions such as the Macau International Travel Expo, conduct marketing missions in China, organize familiarization trips for the Chinese market, and foster partnerships with tour operators and travel agents.
