Viral on TikTok is a seller who sells kain kafan or shroud with unique marketing. The seller offers a product of equipment towards the arrival of death. The video’s virality even reached overseas netizens and was covered by foreign media, Malaymail.
The video drew the attention of thousands of social media users. Every video uploaded through the Tiktok account has been viewed hundreds of thousands of times.
Kafani CEO Yoka sells accompanied by his colleague, who is wearing a shroud. This has attracted the attention of netizens.
He told consumers to order or check out first before dying.
“Check out now before you die,” said the kain kafan seller in a viral video on TikTok that already viewed by 7 million netizen.
@rianarifinn13 yg udah ada rasa” di cekout. stok terbatas.🗿 #kainkafankafani #fy #fypシ ♬ suara asli – enuk 6+6=kalihwelasku – Enuk6+6=kalihwelasku
In addition, the shroud seller also showed an example of a man being wrapped in a shroud like a corpse.
The video shows two men doing live TikTok. One of the two men becomes a host to promote and serve customers.
Interestingly, meanwhile, the other men cosplay as mannequins or models. He deliberately wear shrouds like a pocong or corpse.
This action invited many netizen comments, such as:
“Bang, if we have already bought a couple and then we die first, God forbid, for example, the husband remarries, can it be returned,” wrote a netizen.
“The material is hot or not,” added the netizen.
Other netizens immediately welcomed this. “I don’t know (about the quality); I haven’t heard from those who wear it,” wrote another.
A social phenomenon involving death
@themalaymail An Indonesian kain kafan (Islamic burial shround) seller in Bandung, Indonesia has gone viral for his rather humourous approach to selling his wares online. Viewers have shared TikTok lives from the @kafani.id ♬ original sound – themalaymail
The business of death may be taboo for some people. However, for those who are in this business, the death of a person can reap hefty profits even though they have to reap profits from other people’s grief. However, to be clear, there is nothing wrong with this business.
In relation to this viral video of the ‘kain kafan’ seller, it was not just a promotion. Yoka used the moment to insert an educational message about preparing for death.
Yoka’s actions show that an innovative marketing approach can make a previously taboo product more easily accepted by the public, even trending on social media.
Purpose of shroud or kain kafan
Shrouds are used when a Muslim dies. Currently, there are shroud sellers who package their products in a modern way; even now, the shroud is a viral item.
Shrouds are synonymous with items that are avoided because they are related to death. It is still rare for people to prepare their own kain kafan for later use when passing away.
Nowadays, times have changed, and shrouds have become something that is specially prepared. Shroud package sellers have sprung up, offering products to prepare for death.
For your information, the Kafan required for men is three pieces of white cloth. Each piece of fabric should be the same length as the body of the deceased and wide enough to cover the entire body.
It is makrooh to shroud a corpse in anything other than white cloth, just as it is makrooh to wear a kind of robe and cover the head with a kind of surban.
If the deceased is a woman, it is recommended that she be shrouded in five white cloths. The five cloths are a sarong that covers the navel to the lower limbs, a khimar or hood that covers the head, a robe that covers the upper part below the sarong, and a cloth that can wrap the entire body of the deceased.
