UNWTO Tourism

Indonesia to Host 2nd UNWTO Tourism Global Conference on Women Empowerment in Bali 2024


The prestigious title of host for the United Nations World Tourism Organization (UNWTO) conference in 2024 goes to the beautiful island of Bali, Indonesia. This selection marks a significant milestone for Indonesia’s tourism industry, placing a global spotlight on Bali’s unique culture, stunning natural beauty, and ongoing commitment to sustainable development.

The UNWTO conference, held biannually, is a premier event that gathers key stakeholders from across the tourism spectrum. Government representatives, industry leaders, travel professionals, and academics converge to discuss critical issues, share best practices, and forge collaborations for the future of tourism. With Bali as the backdrop, the 2024 conference promises to be a dynamic and inspiring platform for exploring the potential of tourism as a force for positive change.

A Perfect Fit: Bali’s Allure and Strategic UNWTO Global Conference 2024

unwto tourism
Source: Harry Kessell

Bali’s selection as host is a testament to the island’s multifaceted appeal. Renowned for its idyllic beaches, volcanic landscapes, and Hindu culture, Bali has long been a magnet for travellers seeking an unforgettable experience. Beyond its natural splendour, Bali boasts a thriving arts scene, a unique culinary tradition, and a warm, welcoming hospitality that resonates with visitors from all corners of the globe.

The strategic significance of Bali as the host destination is undeniable. Indonesia, Southeast Asia’s largest economy, has emerged as a major player in the global tourism industry. By choosing Bali, the UNWTO acknowledges this growing prominence and provides a platform for Indonesia to showcase its vision for responsible and sustainable tourism development.

Women’s Empowerment in Tourism in Asia and Pacific

Source: CoWomen

The 2nd UN Tourism Event, which took place from May 2nd to 4th, 2024, at the Westin Resort, Nusa Dua, Bali. It is focused on women’s empowerment in tourism within the Asia-Pacific region. This conference was a joint effort between UNWTO (World Tourism Organization), Indonesia’s Ministry of Tourism and Creative Economy, and Bali Tourism Polytechnic.

The goal was to discuss and develop strategies to increase the role and opportunities for women in Asia and the Pacific’s tourism industry. Women make up over half of the tourism workforce in this region, but they are often concentrated in lower-paying jobs with less security. This conference aimed to address this disparity and promote women’s leadership in tourism.

A Focus on Sustainability: Redefining Tourism for the Future

UN Tourism
Source: Charles Rabada

The theme for the UNWTO 2024 conference is expected to centre around sustainable tourism practices. This aligns perfectly with Bali’s ongoing efforts to balance tourism growth with environmental and cultural preservation. Initiatives such as eco-friendly accommodation options, responsible waste management programs, and community-based tourism projects contribute to a more sustainable tourism model.

The conference will likely explore these initiatives in detail, fostering dialogue on how destinations can navigate the delicate balance between economic prosperity and environmental responsibility. Bali’s experiences can serve as a valuable case study, inspiring other destinations to adopt similar practices.

Expected Outcomes and Opportunities UN Tourism for Indonesia

Source: Arty

The UNWTO 2024 conference presents a wealth of opportunities for Indonesia. Here’s a glimpse into what the event is expected to achieve:

Boosting Tourism Recovery Objective

The conference will be a significant agenda boost to Indonesia’s tourism industry objective, which is recovering from the pandemic’s impact. Increased global exposure will likely attract new visitors, create and identify a unique opportunity, and revitalize the growth solution programme.

Showcasing Best Practices in Asia and The Pacific

Bali can share its experiences in sustainable tourism development with the world, inspiring other destinations to adopt responsible practices. This means the conference on tourism and culture in Asia and the Pacific meeting will play an important role in Indonesia.

Investment and Collaboration

The general assembly conference aims for a high-level opportunity for experts and will attract international stakeholders, leading to potential investments and creative collaboration sessions in the Indonesian tourism sector across the growing field

Knowledge Sharing

Discussions at the conference will foster knowledge sharing between industry experts and government officials, leading to the development of more effective tourism policies, especially the tourism regional forum on gastronomy.

A Look Ahead: Building on Success

The UN Tourism Conference can potentially be a transformative event for Bali and Indonesia’s tourism industry. By leveraging this global platform, Indonesia can solidify its position as a leader in sustainable tourism and pave the way for a more responsible and inclusive future for the sector. Here are some key aspects to look forward to:

High-Profile Participants

The conference is expected to draw prominent figures from the global tourism landscape, including government ministers, CEOs, and leading academics.

Engaging Discussions

Panel discussions, workshops, and presentations will address critical issues facing the tourism industry, focusing on sustainability and responsible tourism practices.

  • Panel 1 – “Sustainable and Inclusive Tourism: Discussing women’s roles in promoting sustainable tourism
  • Panel 2 – “From the classroom to the boardroom: Examining how education and training impact women’s participation in the tourism sector
  • Panel 3 – “Safety and Accessibility: Addressing concerns related to safety and creating more accessible travel opportunities for women

Cultural Showcase

The conference will be an opportunity to showcase the rich tapestry of Indonesian culture through traditional performances, art exhibitions, and culinary experiences.

Networking Opportunities

The event will provide a platform for industry professionals and government officials from around the world to connect, share ideas, and build lasting partnerships.

The UNWTO 2024 conference in Bali is much more than just a gathering. It’s a chance to redefine the future of tourism, one that prioritizes environmental and cultural preservation while fostering economic development and enriching the lives of local communities. With its breathtaking beauty and commitment to responsible practices, Bali stands poised to play a pivotal role in shaping this future.

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